Product Portfolio
I began as a receptionist at StartChurch and progressed to providing product support to the company's clients. It was while I was listening to clients' feedback, hearing their pain points, and hearing their hopes for our software that I discovered my love for software creation. After presenting the idea to create a new digital products department, a new department was born, and with it, a whole slew of exciting new software initiatives.
What I do currently
Report to the VP of Business Intelligence and Project Management and work closely with the executive leadership team to develop product strategies and initiatives
Collaborate with the executive leadership team to ensure the product is aligned with the company's vision
Gather product requirements, prioritize feature implementations, and improve overall user experience
Develop and manage the product requirements document, other documentation, and task management
Analyze consumer behavior and industry trends
Conduct research to identify customer needs
Analyze competition
Recommend and implement new products and new releases
Suggest product enhancements to improve user experience
Establish and lead user research, including alpha and beta testing and conferring with subject matter experts
Develop and lead the product launch process from start to finish
Prioritize the implementation of new features and set specific timelines
Scope and prioritize activities based on business and customer impact
Translate product strategy into detailed requirements and prototypes
Build and maintain relationships with key stakeholders, other departments, and key clients
Track and report key performance and product metrics
Monitor and report on users’ reactions after launching
Analyze customer and client feedback to determine the next steps for a product
Create support and training documents for internal and external users
Deliver effective product roadmaps in collaboration with the executive leadership team
Liaise with the Marketing team to ensure proper advertisement and positioning of new products
Coordinate with the Marketing team to showcase new features in all marketing materials
Collaborate with the Development team to provide the best version of the product is made and deliver functional solutions
Work closely with the Development team to deliver quick time-to-market and optimal resources